Outsourcing is an approach in which a company hires a third party to perform tasks, handle operations, or provide services for the company that could otherwise be done internally. It may also involve the transfer of employees and assets from one firm to another, more commonly known as business process outsourcing (BPO).

From startups to multinational corporations, companies are capitalizing on the low overhead, specialization, and flexibility of outsourcing non-core functions, allowing them to focus on their organization’s growth strategies.

Outsourcing for small businesses has proved to contribute to their significant early success. Outsourcing statistics show that 78% of businesses globally feel positive with their outsourcing partners, and 54% of companies use outsourced teams to connect with their customers.

This article will highlight the benefits of outsourcing, how a company can best benefit from its strategies, and the best way to start outsourcing.

Top Benefits of Outsourcing

Increase in Productivity

Outsourcing simplifies operations management. Third-party providers bring specialized knowledge or skills that you may not otherwise have access to.

Have Experienced Professionals on Board

The outsourced workforce usually consists of industry professionals with strong educational and professional backgrounds. They possess the knowledge, skills, and values, making them uniquely qualified to meet your staffing needs.

Technological Advancements

Outsourcing companies invest heavily in cutting-edge technology to improve their services in the process areas for which other businesses hire them. With this, your company can keep up with market trends and address possible issues through technology. For businesses considering outsourcing, investment tips include careful cost analysis and choosing partners with proven expertise.

Marketing Advantages

Your company’s marketability improves as you outsource less critical processes to BPO services because you can turn ideas into high-demand products and services faster.

Cost Efficiency

Cost reduction is the primary reason for 70% of BPO clients partnering with third-party service providers. Outsourcing can help you save money on overhead because labor costs are lower in developing countries where many outsourcing companies are located. Small business ideas in outsourcing can capitalize on the growing demand for services like virtual assistance, bookkeeping, or social media marketing. You also won’t have to budget in their office space rental and IT infrastructure, saving you money.

Global Expansion

Outsourcing cuts the challenges of starting a business in a new market, location, or environment. With the help of a BPO provider, you can set up your company in a new community while adhering to legal and professional standards.

While many services can be outsourced, one crucial aspect that can be outsourced is digital marketing services. Here are some examples:

Email Marketing

Email marketing is essential for generating leads and strengthening relationships with your target market. Outsourcing email marketing services can assist you in drafting well-written messages, sending them out to your mailing lists, and managing campaigns, saving you a significant amount of time and effort.

Graphic Design

A graphic designer will help grow your brand recognition and maintain your company’s image across the various types of marketing efforts and content you will send out.

Social Media Management

With the help of an experienced social media manager, you can post relevant content on your social media profiles that foster engagement, monitor mentions of your brand online, and even customize and manage your ads on different social media platforms.

Copywriting

When you invest in copywriting, you acquire the services of a writing talent to create good copy for marketing that shows your customers how your products or services will meet their needs or make their lives easier.

AdWords Expert

At some point in your marketing strategy, you will need to invest in Pay Per Click (PPC) advertising, which uses keywords to reach a highly targeted audience by creatively combining text and images. Hiring an AdWords expert will help you understand how to use this simple and effective platform to your advantage rather than simply using a list of keywords relevant to your product. While managing a patient load, an early career physician might consider outsourcing administrative tasks to free up time for clinical duties.

Facebook Advertising

A Facebook ads expert can lead or assist in creating and managing Facebook, Instagram, LinkedIn, and Google ads to target the right audience and generate high-quality leads.

Backlinks

A Search Engine Optimization (SEO) backlinks expert can create a high-quality and relevant SEO linkbuilding strategy for your business, allowing you to rank higher in search engines like Google.

SEO

When your company’s website ranks high in search engines, it helps you generate leads, increasing the likelihood of sales. Outsourcing an on-page SEO can help you achieve this by focusing on the elements of your website that can be optimized for search engines.

Conclusion

Businesses frequently consider outsourcing solely for cost savings, but this approach can do much more than that. Offshoring and outsourcing provide a variety of benefits regardless of the size of the business you work with.

While outsourcing can help you grow, don’t just compare the cost of hiring contractors to the cost of handling a task with your current staff. Concentrate on the value that a contractor’s expertise brings to your company.

Outsourcing can help you innovate, grow, and rise above the competition by expanding production, marketing your company more widely, or disrupting the way your industry does business.

Author Bio:

Regina del Rosario is from Booth & Partners, a Seattle-based company with operations in the Philippines. With a solid background in conducting interviews with multiple candidates to identify the one with the most potential.